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Digital Design for Cérélia

In het kort

Industrie: Convenience food
Soort project: Digital Design

Virtual Reality session for the digital design

Reviewing the new wing and production lines


As part of a capacity expansion and process optimization, Cérélia is realizing a new batter room with a flour attic. The producer of pancakes, pizza dough, cakes and other products decided on VMEngineering because of the need for a solid 3D model and support for detail engineering. VME added a Virtual Reality session to these services at the producer’s headquarters at Sliedrecht.

To validate design solutions and to come up with the very last points for improvement, employees from various technical disciplines of Cérélia walked through a virtual version of the production facility. Both the new part and parts of the existing building have been mapped by VMEngineering. Thanks to the detailed 3D BIM model and the created Pointclouds, the virtual environment was as accurate and realistic as possible.

Taking a realistic and pragmatic look
With the VR glasses on and two controllers in hand, various elements have been viewed from different angles. For example, critical attention has been paid to quality, hygiene and safety. These preconditions were drawn up at the start of this project. Other questions that were asked related to sometimes very simple, but no less important, requirements. Where do the crucial components come from and are they in the right place? These are the parts that cannot be tested very well in a 2D drawing, and sometimes not even in a 3D model. Can everyone reach it? Is there enough space? These answers can vary not only per activity, but also simply per individual.

A Virtual Reality model
VMEngineering was convinced a long time ago, but Jens Andriessen, Project Engineer at Cérélia, now also realizes that a VR review can be of added value. Especially when you look at the progress that VME has made in the area of application and interpretation of the technology.

2D drawings have been converted to BIM models (3D) for a long time. VMEngineering relieves the client of this by collecting the necessary data from both the client and the suppliers and integrating the engineering solutions and pipeline routes into one model. VME also used Pointclouds, certainly in the case of brownfield projects. The advantage now lies in the fact that the 3D models and the Pointcloud can be integrated together in a VR environment. This makes it easy and even clearer when it comes to reviewing. The results and outcomes of such sessions have therefore improved thanks to this technical development. In addition, the short lines in the collaboration between VMEngineering and Cérélia created the opportunity to set up the environment quickly. VME’s Mechanical Engineering department quickly contacted suppliers and stakeholders of Cérélia for the relevant information and vice versa.

Importance of the new building for Cérélia
Cérélia optimizes the capacity and production process. The quality of the end products is improved by means of automation and an innovative engineering solution. In addition, hygiene and safety in the production areas also undergo an improvement. VME’s knowledge of hygienic design has come in handy in the detail engineering.

In terms of capacity, the manufacturer has the option after the construction of the new building to use two production lines more often simultaneously, than before.

VMEngineering delivered the detailed engineering as intended in the project scope, the BIM model, promoted the interests of the client with the suppliers and organized the VR review session according to budget and planning, also thanks to the streamlined cooperation with Cérélia.

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