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A unique concept with Lely

In summary

Industry: Dairy
Project: Process and Packaging

Small-scale production in the dairy

A grand idea by Lely and VMEngineering

Together with the family company Lely, VMEngineering developed the “Lely Orbiter”. The idea to develop a small-scale dairy factory came into existence years ago. The desire to be able to produce unique milk to the current standard directly on the farm became the starting point. Now, after a successful first pioneer and many learning moments, there are several farmers who want to follow with the processing and bottling of authentic and moreover traceable milk.

‘Mijn melk’ is my milk

Thanks to the Lely Orbiter, a farmer now has the possibility to process, pack and market the milk of his cows himself. This makes milk unique and again a kind of artisanal. In addition, the design takes traceability into account because the milk can be processed and bottled per milking, the cow is therefore read out by using a chip. This means that it is possible to trace the cow, from which the milk has come from, per bottle. The different flavors can also be guaranteed in this way. The milk per cow family, and therefore also the typical way of life of those cows, has a different taste every time and the consumer can taste that.

“Offering value” is what the whole idea is about. Delivering an end product that almost lost its true face. Milk comes from the cow, the hard-working farmer and the landscape that can influence taste. And because the consumer and the market demand quality, this is also met.

Quality and quantity

The Lely Orbiter has been specially developed to deliver quality with small quantities of cow’s milk and therefore meets the highest food safety standards. Immediately after the milking of the cow, by the milking robot, the milk is cooled to 4 degrees Celsius. The system then follows the processing steps. The system runs continuously, so the entire day and the entire week, which means capacity is also guaranteed. Even despite the small-scale nature.

Availability

Thanks to the closed setup of the system and the fact that there are only a few phases in the processing, both milk quality and food safety are guaranteed. There is simply little time between milking and processing. In addition, the farmer can ensure that his distribution has only a few intermediate steps. This fact lays outside the influence of VME and Lely, but it does contribute to the idea that the companies had. Offering high-quality milk that is authentic and “straight from the cow”.

This not only offers opportunities in the concept, but also opportunities in the literal value of the product. The farmer can increase his income by controlling the marketing himself. VME and Lely are happy to think along and offer the “My Milk” concept as a framework when it comes to brand name and look-and-feel.

For more information and inspiration regarding the first successful farm, please refer to https://www.mijnmelk.nl/ or contact us via this link.

 

 

Kwaliteit en kwantiteit
De Lely Orbiter is speciaal ontwikkeld om kwaliteit te kunnen leveren met kleine hoeveelheden toevoer van koemelk en voldoet dan ook aan de hoogste voedselveiligheidsnormen. Direct na het melken van de koe, door de melkrobot, wordt de melk afgekoeld tot 4 graden Celsius. Vervolgens volgt het systeem de verwerkingsstappen. Het systeem draait continue, dus de gehele dag en de gehele week, hierdoor is capaciteit ook verzekerd. Zelfs ondanks het kleinschalige karakter.

Verkrijgbaarheid
Dankzij de gesloten opstelling van het systeem en het feit dat er slechts enkele fases in de verwerking zijn, zijn zowel de melkkwaliteit als de voedselveiligheid gegarandeerd. Er zit nu eenmaal weinig tijd tussen het melken en de verwerking. Daarnaast kan de boer ervoor zorgen dat ook zijn distributie weinig tussenstappen kent. Dit gegeven ligt eigenlijk buiten de invloed van VME en Lely, maar draagt daardoor niet minder bij aan het idee dat de bedrijven hadden. Het bieden van kwalitatief goede melk, die authentiek is en ‘zo van de koe’.

Dit biedt niet alleen kansen in het concept, maar ook kansen in de letterlijke waarde van het product. De boer kan zijn inkomsten verhogen door het vermarkten zelf in handen te houden. VME en Lely denken daar graag in mee en bieden het ‘Mijn Melk’ concept als kapstok als het gaat om merknaam en look-and-feel.

Voor meer informatie en inspiratie over de eerste succesvolle boerderij verwijzen we u graag naar Mijn Melk of naar de contactknop onderaan deze pagina.

 

 

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